10 Top Private Colleges With the Lowest Student Graduating Debt


The rule of reciprocity

Cooper needs to consider giving again, despite the current financial hardship, the returns can be substantial.

I read this in Real Simple Magazine. It doesn't seem to be officially online, but here's a reprint:
http://www.365lessthings.com/?p=2059(external link)

Searching for the non-existent online article lead to this, with more concrete rules:
http://www.directcreative.com/influence-and-persuasion-the-rule-of-reciprocity.html(external link)

What Makes a Donor Donate? A New Marketplace Podcast

http://www.freakonomics.com/2011/11/30/what-makes-a-donor-donate-a-new-marketplace-podcast/(external link)

Raffles all work wonders to lubricate cash flow. What doesn’t work? Rebates. An offer to refund money if a fundraiser doesn’t reach a goal doesn’t exactly send a signal of confidence. It’s like saying: We’re not so sure we can raise this cash, and you can’t be certain either.