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AlumniDonations

10 Top Private Colleges With the Lowest Student Graduating Debt

 

The rule of reciprocity

Cooper needs to consider giving again, despite the current financial hardship, the returns can be substantial.

I read this in Real Simple Magazine. It doesn't seem to be officially online, but here's a reprint:
http://www.365lessthings.com/?p=2059(external link)

Searching for the non-existent online article lead to this, with more concrete rules:
http://www.directcreative.com/influence-and-persuasion-the-rule-of-reciprocity.html(external link)

What Makes a Donor Donate? A New Marketplace Podcast

http://www.freakonomics.com/2011/11/30/what-makes-a-donor-donate-a-new-marketplace-podcast/(external link)

Raffles all work wonders to lubricate cash flow. What doesn’t work? Rebates. An offer to refund money if a fundraiser doesn’t reach a goal doesn’t exactly send a signal of confidence. It’s like saying: We’re not so sure we can raise this cash, and you can’t be certain either.